This podcast gives you the knowledge and strategies needed to stand out online. We emphasize strategic planning over mere tactics, helping you understand your audience, perform competitive analysis, and optimize your website for maximum ROI.
Each episode has actionable insights and practical advice on SEO, content marketing, Paid Search (PPC), social media strategy, email marketing, and AI-enhanced search tools like ChatGPT and Microsoft CoPilot. Stay ahead of the curve in the ever-evolving digital landscape.
"Why Your Business is Invisible Online" is more than just a podcast; it's a community of professionals passionate about online growth. Gain access to a wealth of knowledge and actionable ideas to connect your business with the people you want to serve.
Tune in to "Why Your Business is Invisible Online" and start your journey to digital success today. Subscribe and follow us on Spotify and Apple, and share it with others who might find it helpful.
Kelly Biggs is an accomplished business owner and marketing professional with over 25 years of experience in sales and marketing. With an MBA from Emory University and a wealth of experience working with Fortune 100 companies and startups, Kelly brings a unique blend of strategic thinking and practical know-how to every marketing challenge. Kelly owns WSI Biggs, a digital marketing agency.
As a business owner, Kelly has empowered other businesses to achieve their marketing goals through various tactics, from branding and messaging to digital marketing, social media, Search Engine Optimization (SEO), and advertising. Her mission is to empower entrepreneurs to grow their businesses, and she has a passion for winning.
Kelly loves to share her knowledge and educate others. She has spoken at the Small Business Development Center (SBDC), Amazon, and Emory University. Additionally, she has served as an adjunct professor at Morris Brown College.
Kelly was honored as Sandy Springs’ Local Business Person of the Year in 2022 and 2023. She roots for the Tennessee Vols and the Atlanta Falcons and enjoys riding her Peloton bike. She resides in Atlanta, GA, with her husband Roan and their blended family, including two daughters, Monet and Naima.
One of her favorite quotes is from John Maxwell: “People don’t care how much you know until they know how much you care.”
With 30+ years of award-winning global sales and marketing experience in industrial manufacturing, Jim Falotico brings deep expertise to digital marketing. He has worked with major retailers, e-commerce companies, OEMs, distributors, and aerospace suppliers to drive market share, sales, and profitability through strategic business unit initiatives.
Today, Jim, a certified Business Strategy professional, leads WSI Digital Drive, a digital marketing agency that delivers measurable results through data-driven strategies. His expertise in incorporating artificial intelligence (AI) into innovative solutions for SMB clients has been key in optimizing marketing spending and driving success.
Jim's extensive sales and marketing background, strategic mindset, and cutting-edge AI implementation form the foundation of his unique approach to digital marketing. This allows him to develop highly effective, personalized digital campaigns that consistently exceed client goals. His agency remains at the forefront of technology, driving success in the competitive digital landscape.
John Maniatis is a certified Digital Marketing Consultant and a member of the WSI network operating across the Greater Toronto Area in Canada. John's target clients are small—to medium-sized B2B or B2C businesses. His agency's North Star focuses on delivering digital marketing that generates leads, sales, growth, and ROI.
Specifically, the services offered are as follows:
• Conversion Rate Optimized websites and brand development
• Search Engine Optimization strategy so your business builds ranking authority and isn't invisible online
• Lead generation with Email Marketing, Pay Per Click, and Social Media campaigns
Over the years, John has embraced the following business philosophies: "Always begin with the end in mind," "Everything begins and ends with client quality," and "Continuously Evolve or Perish," These principles have served me well when simplifying the Internet for my clients.
He has over 30 years of leadership experience in areas of expertise that include Marketing, Operations, Customer Service and Project Leadership, and have held numerous executive positions. In that period, I have developed a passion for business transformations that differentiate - delivering high quality client experiences and meaningful business results.
Episode 1: Clicks and Risks: From
Corporate Titles to Digital Agency
Ownership
Episode 2: My Website Isn't
Working. Debunking myths about
search engines
Episode 3: Lost in the Shadows:
Strategy makes your business
visible online
Episode 3: Lost in the shadows: Strategy makes your business visible online
Episode 4: From Corporate to Clicks: Debunking Myths and getting found online (includes Episodes 1,2 & 3)
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Your headphones should always look amazing! Pick your preferred color.
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